HOW IT WORKS

A simple operating model that gives you in-house SDR execution - with infrastructure-level support behind it.

01

Embedded into your team

Dedicated SDR operates in your name and align with your workflow - so it feels like in-house execution, not a vendor. Exclusive per client, so execution stays consistent.

02

Infrastructure behind the SDR

Sellerate provides the support layer that makes performance repeatable - data and targeting, AI, process, enablement, and reporting.

03

Data inside your CRM

ccccAll activity lives in your CRM. Full visibility, no black box. Clear reporting and weekly feedback loops mean targeting and messaging get sharper the longer we run.

CASE STUDIES

Real engagements, real outcomes

Breaking Into Technical Buyers That "Only Talk to Engineers"

Vespa's team believed senior AI and ML leaders wouldn't take meetings from SDRs. A one-SDR pilot proved otherwise - and scaled to three dedicated SDRs across two regions.

In my 30+ year career in marketing, it's rare to hear Account Executives complain about having 'too many meetings booked.' But that's exactly what happened after Sellerate came on board.

Vespa AI

Tim Young

Chief Marketing Officer, Vespa AI

Turning a Three-Day Event Into Enterprise Pipeline in LATAM

SentinelOne needed to break into LATAM against a dominant incumbent. Sellerate embedded an SDR on the ground at the region's largest cybersecurity event - and turned three days into seven enterprise opportunities and a six-figure closed deal.

Sellerate helped us drive event registrations and post-event qualifications. They are very skilled at analysing the market, identifying the right accounts and contacts, and engaging on a 1-on-1 level in a very bespoke and organised way.

SentinelOne

Julie Vi

Director of Field and Partner Marketing, SentinelOne

Five Years, Five BDRs, $15M in Revenue - What a Long-Term Embedded Partnership Looks Like

What started as a regional SDR engagement in EMEA grew into a global, multi-vertical pipeline engine spanning North America, Europe, and APAC - with 3,000+ meetings booked and $15M+ in closed revenue over five years.

Experienced, clearly experts in the arena. Full service from strategy to execution to measurement.

Grid Dynamics

Anna Degtereva

Grid Dynamics

Fixing the Data Problem That Made Outbound Impossible — Then Scaling It Across Three Regions

Asigra couldn't build targeted prospect lists for the niche MSP market they needed to reach. Sellerate solved the data sourcing problem first, then built the outbound engine — delivering 400+ meetings across the US, Canada, and the UK over three years.

They don't just book meetings. They understand our market well enough to identify the right MSPs and consistently put us in front of decision-makers who are actively evaluating solutions like ours. What really stands out is how proactive they are — continuously identifying new opportunities and working alongside our team to expand them, acting as a true extension of our sales motion.

Asigra

Harold Schmoecker

Regional Vice President of Sales, Asigra

Finding Qualified Leads in One of the Most Complex Ecosystems in B2B — AI Drug Discovery

OWKIN needed to open a new market segment beyond big pharma, selling an AI-powered SaaS product to biotechs and mid-sized pharmaceutical companies. Sellerate ran the outbound motion across a six-month engagement, booking meetings with senior scientific and commercial leaders in one of the most technical buyer ecosystems in existence.

Sellerate makes it easy to start doing business with them. They genuinely care about both the outcome and the approach used to achieve it. They're not dogmatic — they work with you to find the best path forward and invest their resources to optimize success.

OWKIN

Sebastien Blanchard

Director of Commercial Sales, OWKIN

$2.2M in Revenue and 18 Closed Deals — What Eight Years of Embedded Sales Development Looks Like

When Helen moved from a previous Sellerate client to Folloze, she brought the team with her. Eight years and three SDRs later, Sellerate has generated $2.2M in closed revenue and 18 deals — the longest-running client relationship in the portfolio.

If you are wanting best of breed in SDRs, go to Sellerate. Their understanding of the product, exceptional writing skills, and overall outreach to prospects to get meetings for their AEs is spot on.

Folloze

Helen O'Brien

Folloze

100 Meetings Across Construction, Utilities, and Government — Outbound for Underground Infrastructure Mapping

ProStar needed pipeline across three distinct buyer segments — construction, utilities, and municipalities — each with different personas and language. Sellerate launched 44 campaigns, contacted 12,000+ leads, and delivered 100 meetings while improving quality month over month.

I appreciate Sellerate's commitment to driving success metrics and reporting, which really motivated our transition from our internal resources. They're scheduling 5-10 new discovery calls weekly, focusing on our primary verticals and ideal customer profiles with precision.

Patrick Lawson

Board of Directors, ProStar

8 New Clients in 6 Months — Building a Startup's Entire Sales Infrastructure From Scratch

Affinity's first-time founders knew their product but had no sales process, no outbound engine, and no idea where to start. Sellerate built it all — from email outbound to messaging to LinkedIn brand awareness — and onboarded 8 new clients representing 21% of their total client base.

We're first-time founders and learning that sales is both an art and a science. The science part is where we were completely in the dark. Sellerate helped set up our process holistically — all the way from email outbound to message crafting to augmenting our brand awareness on LinkedIn.

Affinity

Faraz Rana

Founder & CEO, Affinity

2 / 5
AI-POWERED INFRASTRUCTURE

Sellerate AI

A Slack-native AI agent that coaches your SDRsc on every message, researches prospects in real time, and synthesizes context from your docs, call transcripts, and the web - so your team sells sharper without leaving the conversation.

01

Reviews and coaches outreach using your actual ICP, messaging guidelines, and past call context

02

Researches prospects and companies by combining your knowledge base with live web intelligence

03

Generates account briefs with contact lists, in-thread, in seconds - no tab-switching

You're not buying "one SDR." You're getting the infrastructure that makes SDRs succeed.

Start with 1, scale to many - each SDR is exclusive to one client.

Tech stack

Dozens of tools, paid for by us. Your SDRs gets access from day one. We also plug into whatever you already use, starting with your CRM.

Clay
Apollo
Apify
Icepeas
Smartleads
Zenrows
Leadmagic
Navigator
CrunchBase
Trellus

Data team

High-quality targeting, sourcing and enrichment so outreach is precise - not noisy.

Account management

A dedicated point of contact to keep execution aligned, consistent and accountable.

Insights & Reporting

Clear visibility into activity, learnings and outcomes - so nothing is a black box.

Recruiting engine

We find, vet, and place the right SDR for your market. If someone leaves, we replace them.

Learning & Development

Your SDR doesn't just show up and figure it out. Continuous coaching, call reviews, and skill development keep performance climbing.

Sellerate AI

An AI agent embedded in your SDR's workflow. Coaches outreach, researches prospects, and builds account briefs - all without leaving Slack.

WHY SELLERATE

Compare your options

Most buyers compare three approaches. Here's how they differ on the dimensions that matter most.

Lead gen agency

EXECUTION MODEL

Volume-first execution, often shared SDRs

RISK & CONTROL

Higher brand and deliverability risk

OPERATIONAL DEPTH

Limited operational depth beyond activity

Hire in-house

EXECUTION MODEL

Slow ramp (hiring + onboarding cycles)

RISK & CONTROL

You must build data, process, and tooling

OPERATIONAL DEPTH

Management overhead and churn risk

Ready to see what embedded sales development looks like for your team?

Book a call and we'll map fit, define the right starting point, and recommend next steps.

What happens next

01

Fit check + goals

02

Target market and outreach strategy

03

Recommended rollout plan