TRIGGERS

When scaling becomes the priority

A working motion is your most valuable asset. The challenge is adding capacity without losing the quality and consistency that made it work.

01

Your pipeline motion is proven-but it's at capacity

You have a process that converts, but your current SDR team can't cover more ground. You need more capacity without slowing down what's already working.

02

Hiring cycles are too slow for your growth targets

Recruiting, onboarding, and ramping a new SDR takes months. You need capacity now-not in the next quarter.

03

You're expanding into new segments or personas

You want to double down on adjacent markets or buyer roles without pulling your existing team off their current motion.

04

Quality must stay consistent as you scale

You need SDRs who go deep on your product and market - not shared reps who dilute performance. Every additional SDR should strengthen the motion, not water it down.

OUR APPROACH

How we scale your proven motion

We add capacity without rebuilding what's already working - so output increases without quality dropping.

Transfer context and align quickly

We embed new SDRs into your existing motion-learning your product, ICP, and successful messaging from day one. Ramp is fast because the foundation is already proven.

01

Execute in parallel without disruption

Additional SDRs run the same quality-first approach alongside your existing team - adding coverage without disruption.

02

Scale further as results compound

Each new SDR is exclusive to one client-so quality stays consistent as capacity grows. Scale up or down based on pipeline targets, not hiring constraints.

03
CASE STUDIES

Real engagements, real outcomes

Breaking Into Technical Buyers That "Only Talk to Engineers"

Vespa's team believed senior AI and ML leaders wouldn't take meetings from SDRs. A one-SDR pilot proved otherwise - and scaled to three dedicated SDRs across two regions.

In my 30+ year career in marketing, it's rare to hear Account Executives complain about having 'too many meetings booked.' But that's exactly what happened after Sellerate came on board.

Vespa AI

Tim Young

Chief Marketing Officer, Vespa AI

Turning a Three-Day Event Into Enterprise Pipeline in LATAM

SentinelOne needed to break into LATAM against a dominant incumbent. Sellerate embedded an SDR on the ground at the region's largest cybersecurity event - and turned three days into seven enterprise opportunities and a six-figure closed deal.

Sellerate helped us drive event registrations and post-event qualifications. They are very skilled at analysing the market, identifying the right accounts and contacts, and engaging on a 1-on-1 level in a very bespoke and organised way.

SentinelOne

Julie Vi

Director of Field and Partner Marketing, SentinelOne

Five Years, Five BDRs, $15M in Revenue - What a Long-Term Embedded Partnership Looks Like

What started as a regional SDR engagement in EMEA grew into a global, multi-vertical pipeline engine spanning North America, Europe, and APAC - with 3,000+ meetings booked and $15M+ in closed revenue over five years.

Experienced, clearly experts in the arena. Full service from strategy to execution to measurement.

Grid Dynamics

Anna Degtereva

Grid Dynamics

Fixing the Data Problem That Made Outbound Impossible — Then Scaling It Across Three Regions

Asigra couldn't build targeted prospect lists for the niche MSP market they needed to reach. Sellerate solved the data sourcing problem first, then built the outbound engine — delivering 400+ meetings across the US, Canada, and the UK over three years.

They don't just book meetings. They understand our market well enough to identify the right MSPs and consistently put us in front of decision-makers who are actively evaluating solutions like ours. What really stands out is how proactive they are — continuously identifying new opportunities and working alongside our team to expand them, acting as a true extension of our sales motion.

Asigra

Harold Schmoecker

Regional Vice President of Sales, Asigra

Finding Qualified Leads in One of the Most Complex Ecosystems in B2B — AI Drug Discovery

OWKIN needed to open a new market segment beyond big pharma, selling an AI-powered SaaS product to biotechs and mid-sized pharmaceutical companies. Sellerate ran the outbound motion across a six-month engagement, booking meetings with senior scientific and commercial leaders in one of the most technical buyer ecosystems in existence.

Sellerate makes it easy to start doing business with them. They genuinely care about both the outcome and the approach used to achieve it. They're not dogmatic — they work with you to find the best path forward and invest their resources to optimize success.

OWKIN

Sebastien Blanchard

Director of Commercial Sales, OWKIN

$2.2M in Revenue and 18 Closed Deals — What Eight Years of Embedded Sales Development Looks Like

When Helen moved from a previous Sellerate client to Folloze, she brought the team with her. Eight years and three SDRs later, Sellerate has generated $2.2M in closed revenue and 18 deals — the longest-running client relationship in the portfolio.

If you are wanting best of breed in SDRs, go to Sellerate. Their understanding of the product, exceptional writing skills, and overall outreach to prospects to get meetings for their AEs is spot on.

Folloze

Helen O'Brien

Folloze

100 Meetings Across Construction, Utilities, and Government — Outbound for Underground Infrastructure Mapping

ProStar needed pipeline across three distinct buyer segments — construction, utilities, and municipalities — each with different personas and language. Sellerate launched 44 campaigns, contacted 12,000+ leads, and delivered 100 meetings while improving quality month over month.

I appreciate Sellerate's commitment to driving success metrics and reporting, which really motivated our transition from our internal resources. They're scheduling 5-10 new discovery calls weekly, focusing on our primary verticals and ideal customer profiles with precision.

Patrick Lawson

Board of Directors, ProStar

8 New Clients in 6 Months — Building a Startup's Entire Sales Infrastructure From Scratch

Affinity's first-time founders knew their product but had no sales process, no outbound engine, and no idea where to start. Sellerate built it all — from email outbound to messaging to LinkedIn brand awareness — and onboarded 8 new clients representing 21% of their total client base.

We're first-time founders and learning that sales is both an art and a science. The science part is where we were completely in the dark. Sellerate helped set up our process holistically — all the way from email outbound to message crafting to augmenting our brand awareness on LinkedIn.

Affinity

Faraz Rana

Founder & CEO, Affinity

2 / 5

OUR INFRASTRUCTURE

What you get when scaling

Add capacity without compromising the quality and consistency already driving your pipeline.

EMBEDDED SDRs

In-house execution, embedded

A dedicated SDR (or team) operating under your brand, exclusive to your account. They learn your product, positioning, ICP, and sales process -f and align daily with your stakeholders so messaging and targeting stay sharp. All SDRs are bilingual at minimum (Spanish/English, Portuguese/English, German/English, and more), making us a natural fit for regional expansion.

ACCOUNT MANAGERS

Execution aligned, decisions unblocked

Your account manager runs weekly syncs, owns the reporting cadence, and acts as the bridge between your team and the SDR.

DATA TEAM

Data team

Targeting, sourcing, and enrichment - powered by AI - so outreach is built on strong data and relevant context, not guesswork. Better targeting reduces noise, improves response rates, and protects your brand.

REPORTING

Insights & reporting

Structured reporting on activity, learnings, and outcomes - not vanity metrics. Clear visibility into what's working, what's not, and what we're changing next, so execution is never a black box.

LEARNING & DEVELOPMENT

Continuous improvement, built in

Continuous coaching, call reviews, and messaging iteration so the SDR gets sharper over time. This includes structured onboarding, ongoing training, and skill development - so performance improves, not plateaus.

TECH STACK

Full tooling, no procurement

We handle the tooling and integrations needed to run the motion efficiently - CRM, outreach platforms, data enrichment, and automation. You get access to our full stack without additional costs or procurement complexity. Below are the core tools we use and maintain internally.

RECRUITING ENGINE

Always staffed, always supported

The hiring and retention machine that keeps SDR capacity strong and consistent as you scale. We handle recruiting, onboarding, and retention so you never have to worry about backfilling or managing SDR churn.

AI-POWERED INFRASTRUCTURE

Sellerate AI

A Slack-native AI agent built into the SDR's daily workflow. Coaches outreach using your ICP and messaging guidelines, researches prospects by combining your knowledge base with live web intelligence, and generates account briefs in-thread - in seconds. Not a separate tool. Part of the infrastructure.

WHAT MAKES US DIFFERENT

Why Sellerate for scaling

How Sellerate compares to agencies and in-house hiring when you need more pipeline capacity without sacrificing quality.

Lead gen agency

THE APPROACH

Agencies add shared reps who lack context - diluting the quality and consistency that made your motion work.

THE RISK

Volume increases but conversion drops. The agency optimizes for activity, not outcomes.

Hire in-house

THE CHALLENGE

Every new hire requires recruiting, onboarding, tooling, and months of ramp - delaying the capacity you need now.

THE COST

Management overhead multiplies with every new SDR. Churn risk increases as the team grows without the right structure.

Ready to scale your pipeline without rebuilding it?

Book a call and we'll walk through your current motion, capacity needs, and how to add SDRs without losing what's working.

What happens next

01

Fit check + goals

02

Target market and outreach strategy

03

Recommended rollout plan