Build Your First Outbound Team
You're ready to go outbound-but you don't want to build the entire SDR engine from scratch. Sellerate gives you an embedded team with the infrastructure already in place.
When it's time to build outbound for the first time
Outbound is the next step-but building a repeatable SDR motion from zero is harder than it looks without the right people and process in place.
You're relying on referrals and inbound-and it's not enough
Word of mouth and inbound leads got you here, but they're unpredictable and hard to scale. You need a proactive, outbound pipeline motion to hit your next growth targets.
You don't have the internal resources to build it yourself
Standing up an SDR function means recruiting, tooling, data sourcing, enablement, and management-all at once. You need a faster path to execution.
You've raised and need to show pipeline traction
Investors want to see a repeatable go-to-market motion. You need pipeline moving now-not after a six-month build.
You want to test and validate before committing to a full team
Starting with one embedded SDR lets you validate your ICP, messaging, and motion before scaling. Lower risk, faster learning.
OUR APPROACH
How we build your outbound foundation
We don't just send emails and report back. We build your outbound engine - ICP, messaging, targeting, and process-so you have something that scales.
Real engagements, real outcomes
In my 30+ year career in marketing, it's rare to hear Account Executives complain about having 'too many meetings booked.' But that's exactly what happened after Sellerate came on board.
Sellerate helped us drive event registrations and post-event qualifications. They are very skilled at analysing the market, identifying the right accounts and contacts, and engaging on a 1-on-1 level in a very bespoke and organised way.
Experienced, clearly experts in the arena. Full service from strategy to execution to measurement.
They don't just book meetings. They understand our market well enough to identify the right MSPs and consistently put us in front of decision-makers who are actively evaluating solutions like ours. What really stands out is how proactive they are — continuously identifying new opportunities and working alongside our team to expand them, acting as a true extension of our sales motion.
Sellerate makes it easy to start doing business with them. They genuinely care about both the outcome and the approach used to achieve it. They're not dogmatic — they work with you to find the best path forward and invest their resources to optimize success.
If you are wanting best of breed in SDRs, go to Sellerate. Their understanding of the product, exceptional writing skills, and overall outreach to prospects to get meetings for their AEs is spot on.
I appreciate Sellerate's commitment to driving success metrics and reporting, which really motivated our transition from our internal resources. They're scheduling 5-10 new discovery calls weekly, focusing on our primary verticals and ideal customer profiles with precision.
We're first-time founders and learning that sales is both an art and a science. The science part is where we were completely in the dark. Sellerate helped set up our process holistically — all the way from email outbound to message crafting to augmenting our brand awareness on LinkedIn.
OUR INFRASTRUCTURE
What you get when scaling
Add capacity without compromising the quality and consistency already driving your pipeline.
EMBEDDED SDRs
In-house execution, embedded
A dedicated SDR (or team) operating under your brand, exclusive to your account. They learn your product, positioning, ICP, and sales process -f and align daily with your stakeholders so messaging and targeting stay sharp. All SDRs are bilingual at minimum (Spanish/English, Portuguese/English, German/English, and more), making us a natural fit for regional expansion.
ACCOUNT MANAGERS
Execution aligned, decisions unblocked
Your account manager runs weekly syncs, owns the reporting cadence, and acts as the bridge between your team and the SDR.
DATA TEAM
Data team
Targeting, sourcing, and enrichment - powered by AI - so outreach is built on strong data and relevant context, not guesswork. Better targeting reduces noise, improves response rates, and protects your brand.
REPORTING
Insights & reporting
Structured reporting on activity, learnings, and outcomes - not vanity metrics. Clear visibility into what's working, what's not, and what we're changing next, so execution is never a black box.
LEARNING & DEVELOPMENT
Continuous improvement, built in
Continuous coaching, call reviews, and messaging iteration so the SDR gets sharper over time. This includes structured onboarding, ongoing training, and skill development - so performance improves, not plateaus.
TECH STACK
Full tooling, no procurement
We handle the tooling and integrations needed to run the motion efficiently - CRM, outreach platforms, data enrichment, and automation. You get access to our full stack without additional costs or procurement complexity. Below are the core tools we use and maintain internally.
RECRUITING ENGINE
Always staffed, always supported
The hiring and retention machine that keeps SDR capacity strong and consistent as you scale. We handle recruiting, onboarding, and retention so you never have to worry about backfilling or managing SDR churn.
AI-POWERED INFRASTRUCTURE
Sellerate AI
A Slack-native AI agent built into the SDR's daily workflow. Coaches outreach using your ICP and messaging guidelines, researches prospects by combining your knowledge base with live web intelligence, and generates account briefs in-thread - in seconds. Not a separate tool. Part of the infrastructure.
Why Sellerate to build your first outbound team
How Sellerate compares to agencies and in-house hiring when you're standing up outbound from zero.
Ready to build your first outbound engine?
Book a call and we'll walk through your ICP, your market, and what a first outbound motion would look like with Sellerate.
What happens next
Fit check + goals
Target market and outreach strategy
Recommended rollout plan
