Building Enterprise Pipeline for a New Product Line at One of the World's Most Complex Sales Organizations

Palantir was bringing a new enterprise product - HyperAuto - to market and needed dedicated outbound capacity to build pipeline across industries including financial services, manufacturing, energy, and healthcare. The target personas were senior technology and data leaders: CIOs, CTOs, CDOs, Enterprise Architects, and heads of data and analytics at large enterprises. Palantir's security and data privacy requirements meant any external team would need to operate entirely within Palantir's own systems - no outside tools, no external email infrastructure. The bar to get in the door was extraordinarily high.

HyperAuto was a new product entering a crowded enterprise data integration landscape, competing for attention against established tools that prospects were already using internally. Many of the largest target accounts were already claimed in Salesforce by existing Palantir reps, narrowing the addressable market. The buyers Sellerate needed to reach - C-level and VP-level technology leaders - are among the hardest to engage in all of B2B. And Palantir's infosec requirements meant Sellerate had to pass a rigorous security review and operate entirely within Palantir's infrastructure, with no access to their own systems.

Sellerate embedded three SDRs into Palantir's team, operating fully under Palantir's brand and inside their systems. The team ran highly personalized, manual outbound - short messages with multiple personalization points per touch, targeting specific verticals and roles that were refined continuously through A/B testing and response analysis. Over the course of the engagement, the team touched thousands of contacts across hundreds of accounts, booked qualified meetings with senior leaders at major enterprises across financial services, manufacturing, healthcare, and energy, and generated seven-figure pipeline for HyperAuto. Sellerate built a full messaging playbook from scratch - iterating through dozens of subject lines, spear emails, and CTAs - while simultaneously feeding product positioning insights back to Palantir based on prospect feedback. The engagement eventually led to an ongoing collaboration with one of Palantir's global implementation partners, which continues today.

Operating inside a client's infrastructure is a feature, not a limitation.

‍Palantir's security requirements meant Sellerate couldn't use any of its own systems. The team passed Palantir's infosec review and worked entirely within their stack - proving the embedded model works even in the most locked-down environments.

New product outbound requires messaging iteration, not just volume.

‍HyperAuto was new to market with limited marketing assets. Sellerate built the messaging playbook through rapid testing - dozens of spear emails, subject lines, and CTAs refined over months of real prospect feedback.

Relationships compound across companies.

‍A sales leader from Sellerate's very first client in 2017 moved to Palantir and brought the team in. The engagement itself later led to an ongoing partnership with one of Palantir's global implementation partners.