Sales Development Infrastructure for enterprise software
Embedded SDR teams for enterprise software vendors—built for complex buying committees, long sales cycles, and the precision required to win in competitive markets.
We've built pipeline for clients across enterprise software sub-verticals, including:
ERP and financial management platforms
CRM and revenue operations software
HR and workforce management systems
Supply chain and procurement solutions
Collaboration and productivity platforms
When enterprise software teams turn to Sellerate
Enterprise software sales are complex, relationship-driven, and unforgiving of generic outreach—making every touchpoint critical.
Long sales cycles require sustained, multi-threaded engagement
Enterprise deals take months—sometimes over a year—to close. You need an SDR who can maintain context, engage multiple stakeholders, and keep momentum without burning relationships.
Buying committees are large and hard to navigate
Decisions involve IT, finance, operations, procurement, and the C-suite simultaneously. You need coordinated outreach that speaks to each stakeholder's specific concerns—not one message for all.
Competitive displacement requires precision and timing
Most enterprise software prospects already use something. Winning requires outreach timed to renewal cycles, pain triggers, and dissatisfaction signals—not cold blasting.
You're entering a new vertical or expanding your ICP
You've saturated your core segment and need to expand into adjacent industries or company sizes. You need dedicated SDR capacity to test new motions without disrupting what's already working.
Trusted by teams at leading enterprise software companies
Buyer personas we engage in enterprise software
CIO / VP IT
Technology decision-makers focused on integration complexity, security, and total cost of ownership. They evaluate vendors on technical fit and implementation risk—not just features.
CFO / VP Finance
Economic buyers who scrutinize ROI, contract terms, and implementation costs. They need clear business case framing and risk mitigation narratives before approving spend.
COO / Head of Operations
Operational leaders focused on workflow efficiency, adoption, and business impact. They care about how the software changes day-to-day operations—and whether their team will actually use it.
PROCESS
How it works in enterprise software
A structured approach built for complex buying processes, long cycles, and the relationship-driven nature of enterprise sales.
OUR INFRASTRUCTURE
What you get when scaling
Add capacity without compromising the quality and consistency already driving your pipeline.
EMBEDDED SDRs
In-house execution, embedded
A dedicated SDR (or team) operating under your brand, exclusive to your account. They learn your product, positioning, ICP, and sales process -f and align daily with your stakeholders so messaging and targeting stay sharp. All SDRs are bilingual at minimum (Spanish/English, Portuguese/English, German/English, and more), making us a natural fit for regional expansion.
ACCOUNT MANAGERS
Execution aligned, decisions unblocked
Your account manager runs weekly syncs, owns the reporting cadence, and acts as the bridge between your team and the SDR.
DATA TEAM
Data team
Targeting, sourcing, and enrichment - powered by AI - so outreach is built on strong data and relevant context, not guesswork. Better targeting reduces noise, improves response rates, and protects your brand.
REPORTING
Insights & reporting
Structured reporting on activity, learnings, and outcomes - not vanity metrics. Clear visibility into what's working, what's not, and what we're changing next, so execution is never a black box.
LEARNING & DEVELOPMENT
Continuous improvement, built in
Continuous coaching, call reviews, and messaging iteration so the SDR gets sharper over time. This includes structured onboarding, ongoing training, and skill development - so performance improves, not plateaus.
TECH STACK
Full tooling, no procurement
We handle the tooling and integrations needed to run the motion efficiently - CRM, outreach platforms, data enrichment, and automation. You get access to our full stack without additional costs or procurement complexity. Below are the core tools we use and maintain internally.
RECRUITING ENGINE
Always staffed, always supported
The hiring and retention machine that keeps SDR capacity strong and consistent as you scale. We handle recruiting, onboarding, and retention so you never have to worry about backfilling or managing SDR churn.
AI-POWERED INFRASTRUCTURE
Sellerate AI
A Slack-native AI agent built into the SDR's daily workflow. Coaches outreach using your ICP and messaging guidelines, researches prospects by combining your knowledge base with live web intelligence, and generates account briefs in-thread - in seconds. Not a separate tool. Part of the infrastructure.
STATS
Enterprise software clients served
20+
SDRs currently embedded in enterprise software companies
15
Longest-running enterprise software engagement
6yr
How do you manage outreach across large buying committees?
We map the committee early and run coordinated, persona-specific outreach across all key stakeholders simultaneously—ensuring no single contact becomes a bottleneck and every touchpoint reinforces the same narrative.
How do you time outreach for competitive displacement?
Our Data Team identifies renewal cycles, technology signals, and dissatisfaction triggers to ensure outreach lands at the right moment—when prospects are most likely to evaluate alternatives.
Can you support both new business and expansion motions?
Yes. Sellerate can run new logo outbound alongside account expansion campaigns—targeting new business units, geographies, or use cases within existing enterprise accounts.
How do you maintain quality over a long sales cycle?
Each SDR is exclusive to one client, so context accumulates rather than resets. Combined with structured reporting and weekly iteration, quality stays high across a cycle that spans many months.
Ready to build pipeline in enterprise software?
Book a call and we'll discuss your ICP, your sales motion, and how Sellerate's embedded model would work for your team.
What happens next
Fit check + goals
Target market and outreach strategy
Recommended rollout plan
