WHAT IS THE MODEL?
An embedded SDR operating like in-house is valuable - but only if they're supported by the backend that makes execution repeatable.
That's what Sellerate provides. Every component behind the SDR - data, process, reporting, AI, account management, training - exists to turn 'someone doing outreach' into a scalable pipeline motion. The sections below break down exactly what that infrastructure includes.
What you get
Seven components working together to make your SDR successful.
EMBEDDED SDRs
In-house execution, embedded
A dedicated SDR (or team) operating under your brand, exclusive to your account. They learn your product, positioning, ICP, and sales process -f and align daily with your stakeholders so messaging and targeting stay sharp. All SDRs are bilingual at minimum (Spanish/English, Portuguese/English, German/English, and more), making us a natural fit for regional expansion.
ACCOUNT MANAGERS
Execution aligned, decisions unblocked
Your account manager runs weekly syncs, owns the reporting cadence, and acts as the bridge between your team and the SDR.
DATA TEAM
Data team
Targeting, sourcing, and enrichment - powered by AI - so outreach is built on strong data and relevant context, not guesswork. Better targeting reduces noise, improves response rates, and protects your brand.
REPORTING
Insights & reporting
Structured reporting on activity, learnings, and outcomes - not vanity metrics. Clear visibility into what's working, what's not, and what we're changing next, so execution is never a black box.
LEARNING & DEVELOPMENT
Continuous improvement, built in
Continuous coaching, call reviews, and messaging iteration so the SDR gets sharper over time. This includes structured onboarding, ongoing training, and skill development - so performance improves, not plateaus.
TECH STACK
Full tooling, no procurement
We handle the tooling and integrations needed to run the motion efficiently - CRM, outreach platforms, data enrichment, and automation. You get access to our full stack without additional costs or procurement complexity. Below are the core tools we use and maintain internally.
RECRUITING ENGINE
Always staffed, always supported
The hiring and retention machine that keeps SDR capacity strong and consistent as you scale. We handle recruiting, onboarding, and retention so you never have to worry about backfilling or managing SDR churn.
Sellerate AI
A Slack-native AI agent that coaches your SDRsc on every message, researches prospects in real time, and synthesizes context from your docs, call transcripts, and the web - so your team sells sharper without leaving the conversation.
Reviews and coaches outreach using your actual ICP, messaging guidelines, and past call context
Researches prospects and companies by combining your knowledge base with live web intelligence
Generates account briefs with contact lists, in-thread, in seconds - no tab-switching
THE VALUE
Why it matters
The infrastructure behind the SDR is what makes the model repeatable, scalable, and low-risk.
EXCLUSIVITY + SCALING
Each SDR is dedicated to one client - never split across multiple accounts - so they can go deep on your product, market, and messaging.
Start with one SDR and scale to many as your pipeline targets grow. No loss of context, quality, or control.
The numbers behind the model
Ready to see the full infrastructure behind your SDRs?
Book a call and we'll show you exactly what's included - and how it maps to your pipeline goals.
What happens next
Fit check + goals
Target market and outreach strategy
Recommended rollout plan
What's included beyond the SDR?
You get account management, data and targeting support, insights and reporting, L&D and enablement, tech stack access, Sellerate AI, and the recruiting/retention engine. All of this works together to make SDR performance repeatable and scalable.
Who owns strategy vs execution?
You own strategy (ICP, positioning, priorities). Sellerate owns execution and the operational infrastructure that supports it. We collaborate closely so execution stays aligned with your goals and adapts quickly based on feedback.
How do you ensure quality and consistency across SDRs?
Through operating process, quality standards, and continuous enablement. Every SDR is backed by the same data support, reporting structure, and improvement loops - so quality doesn't depend on individual heroics.
How does scaling work (1 to many SDRs)?
You start with one SDR to validate the motion, then scale as your targets grow. Each additional SDR is exclusive to your account and supported by the same infrastructure, so you add capacity without rebuilding the engine or losing consistency.
Are SDRs shared across multiple clients?
No. Each SDR is dedicated to one client and is not split across accounts. That exclusivity is what allows deep context, brand alignment, and consistent execution.
What tools and reporting should we expect?
All activity lives in your CRM. Reporting covers activity, engagement signals, pipeline outcomes, and learnings - shared on a regular cadence, typically weekly. We track what matters and give you a clear view of progress and next steps.