What working with Sellerate actually looks like.
From onboarding to execution to optimization — a step-by-step look at how we embed into your team and build pipeline.
A simple operating model that gives you in-house SDR execution—with infrastructure-level support behind it.
Embedded into your team
We embed a dedicated SDR into your go-to-market motion so they operate like part of your team. That means learning your product, positioning, ICP, and sales process, and aligning closely with your stakeholders so messaging and targeting stay sharp.
02
Infrastructure behind the SDR
The SDR is backed by Sellerate’s infrastructure: data capabilities, operating process, reporting and continuous improvement. This is what turns “someone doing outreach” into a repeatable pipeline motion - with quality controls, better targeting, and faster iteration.
03
Run a performance loop
We execute consistently and iterate fast. The goal is not activity for activity’s sake - it’s a controlled system that improves over time through real market feedback, measurable outcomes, and weekly optimization.
MORE THAN OUTBOUND
Once embedded, the SDRs run specific motions tailored to your sales strategy. These are the most common plays we execute for clients.
Targeted outbound to high-intent leads
We identify prospects showing active buying signals - job changes, funding rounds, tech adoption, content engagement - and run timely, relevant outreach while intent is high."
Targeted outbound to top accounts and lookalikes
Clients often have a list of dream accounts or lookalikes that match their best customers (same industry, similar profile, similar tech stack). We run focused, multi-touch campaigns against these strategic targets with personalized messaging and sustained engagement.
Competitor customer targeting
We build lists of competitors' customers through research and sourcing tools, then run outreach designed to win them over. This motion works especially well when clients have clear competitive differentiation or when competitors have gaps in their offering.
Event support (pre-event + post-event)
Most clients attend industry events, conferences, or sponsor meetups. We handle proactive outreach before events to book meetings (including side events like happy hours), and execute disciplined post-event follow-up within 48 hours to maximize ROI on event spend.
Inbound follow-up
When leads come in - demo requests, content downloads, contact forms, trial signups - we handle rapid follow-up to convert interest while it's hot. This keeps your sales team focused on qualified opportunities, not chasing down cold inbound.
What "embedded" means in practice
Embedded means your SDR operates like part of your team - not a detached vendor.
01
Represents your brand
The SDR operates in your name, uses your positioning, and is introduced as part of your team - not as "someone from Sellerate."
02
Aligns with your workflow
The SDR integrates into your sales motion with fast feedback loops and shared priorities so execution stays on-brand.
03
Learns your product and market
The SDR goes deep on your offering, competitive landscape, and buyer objections - not surface-level scripts.
04
Backed by infrastructure
While the SDR operates like in-house, Sellerate provides the backend (data, process, reporting) that makes performance repeatable.
Ready to start?
THE PROCESS
From kickoff to ongoing execution
Here's how we work together - from the first week to the ongoing rhythm that keeps execution improving.
How we operate
Quality, visibility, and scaling - without losing control.
Quality & control
Every message goes through your approval process. Targeting is disciplined, messaging follows your standards, and feedback loops are fast. You stay in control of what goes out and how your brand is represented.
Visibility & reporting
Structured reporting on activity, outcomes, and learnings - not vanity metrics. All activity lives in your CRM. Execution is never a black box.
Scaling without dilution
Start with one SDR and scale to many as your targets grow. Each SDR stays exclusive to one client. The same infrastructure supports the entire team - so quality doesn't drop as you scale.
Like what you see? Let's map it to your team.
Book a call and we'll walk through how this model would work for your market, your ICP, and your sales process.
What happens next
Fit check + goals
Target market and outreach strategy
Recommended rollout plan
Is Sellerate a lead gen agency?
Sellerate is Sales Development Infrastructure - embedded SDR execution backed by the infrastructure that makes it repeatable (data, process, reporting, enablement). The focus is quality, control, and predictable outcomes - not volume-first “meetings booked.”
What do we actually get when we work with Sellerate?
You get an embedded SDR (or team) operating like your in-house extension, plus the backend that supports performance: targeting/data support, an operating cadence, reporting and visibility, and continuous improvement. It’s designed to feel like an internal capability - without building the entire SDR engine yourself.
Are SDRs shared across multiple clients?
No. Each SDR is dedicated to one client and is not split across accounts. That exclusivity is what allows the SDR to go deep on your product, market, and messaging - and helps prevent the “agency dilution” most buyers worry about.
What do you need from us to get started?
We need your context: your ICP, your positioning/offer, and how your sales process handles follow-up and closing. From there, we align on priorities, define the collaboration cadence, and ramp with a structured setup so execution starts clean and improves quickly.
How fast can we start seeing progress?
Timelines depend on your inputs and the complexity of the motion, but the model is built to ramp quickly once ICP and workflow are clear. You should expect early signals and learnings first, then increasing consistency as targeting and messaging iterate over the first cycles.
Can you work alongside an internal SDR/BDR team?
Yes. Sellerate is designed to complement internal teams by adding capacity and infrastructure support, not replace them. Many clients run Sellerate alongside internal SDR/BDR functions - especially when they need more coverage without hiring complexity.