120 Meetings With VPs of Engineering and Software Architects — Outbound for an Event Streaming Database

Kurrent is the company behind an event streaming and event sourcing database platform used by engineering teams to build event-driven applications. The product is deeply technical, and so are the buyers: VPs of Engineering, Directors of Engineering, Heads of Platform, Software Architects, Chief Architects, and even Staff and Backend Engineers at enterprise companies. Kurrent needed a multi-channel outbound and inbound engine that could engage these technical decision-makers across North America and Europe. The introduction came through a familiar pattern — Kurrent's CRO and one of their AEs had previously worked at Crux, an existing Sellerate client, and when they moved to Kurrent they brought the team with them.

Selling a developer infrastructure product to engineering leaders is one of the hardest outbound motions in B2B. The buyers are deeply technical, skeptical of vendor outreach, and typically evaluate tools through code and documentation rather than sales meetings. Reaching VPs of Engineering, Platform leads, and Software Architects at enterprise companies — and earning their attention — requires outreach that demonstrates genuine technical understanding, not marketing fluff. Kurrent also needed coverage across multiple channels and motions: cold outbound, inbound follow-up, conference engagement, company events, in-person meetings, and webinars.

Sellerate embedded two SDRs into Kurrent's team, operating inside HubSpot, Slack, LinkedIn, SmartLead, Reo, Trellus, and Sales Navigator across North America and Europe. The team runs the full spectrum — cold outbound, inbound qualification, conference and event support, webinar promotion, and in-person meeting coordination.

Over the engagement, the team has generated 808 responses, scheduled 120+ meetings (117 completed, 54 pending), and created 195 opportunities — 96 of which have advanced through the pipeline — contributing approximately $1M in pipeline value. Peak performance hit 67 meetings in a single month from just two SDRs. The meetings include senior engineering leaders at companies like J.P. Morgan, Bank of America, Planet, GSK, and Akamai — the caliber of enterprise logos that validates both the targeting precision and the credibility of the outreach.

Developer infrastructure outbound works when the outreach earns technical credibility.

‍808 responses and 120+ meetings with VPs of Engineering and Software Architects prove that even the most skeptical technical buyers will engage — if the outreach demonstrates that you understand their world.

67 meetings in a month from two SDRs is what full-spectrum execution looks like.

‍Outbound, inbound, events, webinars, and conference support running simultaneously through the same embedded team creates compounding output that a single-channel approach can't match.

People take Sellerate with them when they change companies — again.

‍Kurrent's CRO and an AE came from Crux, an existing Sellerate client. This is the fifth case study where a relationship at one company led to an engagement at another — a pattern that speaks louder than any testimonial.