Turning a Three-Day Event Into Enterprise Pipeline in LATAM
SentinelOne needed to break into LATAM against a dominant incumbent.
![Peakout [Example Project]](https://cdn.prod.website-files.com/69ba5e63a9e926e9b5ad8ec8/69c10efd626129c13c3cfdbb_vespa-mcp-light.svg)
120+
CISOs engaged at a single event
7
Enterprise opportunities created
6-figure
Closed-won deal (single event)
Industry
Cybersecurity
Company size
3,000+ employees
Annual revenue
Public company
Use case
Event-led pipeline generation
Engagement type
Embedded SDR, multi-event support
Duration
Ongoing
SentinelOne is a global cybersecurity company providing advanced endpoint protection and threat detection. While well-established in North America, the company needed to grow its pipeline and brand presence in LATAM - a region where a dominant incumbent already had deep relationships with enterprise buyers. SentinelOne's internal team didn't have the bandwidth to execute the targeted, high-touch outreach required to make a real dent in the region, especially around high-stakes industry events.
In my 30+ year career in marketing, it's rare to hear Account Executives complain about having 'too many meetings booked.' But that's exactly what happened after Sellerate came on board.
![Peakout [Example Project]](https://cdn.prod.website-files.com/69ba5e63a9e926e9b5ad8ec8/69c103f68558c110717100df_tim-young.jpeg)
Want to see how this could work for your team?
Book a call and we'll walk through your ICP, your motion, and how the embedded model would apply to your context.
What happens next
Fit check + goals
Target market and outreach strategy
Recommended rollout plan
